These terms and conditions govern your engagement with Swift Rank for search engine optimisation, digital marketing retainers, technical auditing, and related services. Please review these provisions carefully before confirming your instruction, signing an order form, or making payment.
1. About these terms
This agreement sets out the contractual basis upon which Swift Rank delivers organic growth consultancy, paid search campaigns, local map pack optimisation, and content syndication. By signing a statement of work or accessing deliverables, you confirm acceptance of these terms on behalf of your organisation.
- Applies to all written proposals, service agreements, and online sign-ups
- Supersedes any previous standard purchase terms issued by the client
- Binds both parties from the effective date stated in your project proposal
2. Definitions and Interpretation
In these conditions, unless the context requires otherwise, specific capitalised terms hold designated meanings across all schedules, order forms, and supplemental scopes of work:
- Client Materials: all text, assets, trademarks, and credentials supplied by the client
- Deliverables: audits, reports, code implementations, and content created by Swift Rank
- Services: the digital marketing activities defined in the relevant schedule or order
- Retainer Period: the recurring monthly billing cycle agreed within the service order
3. Information About Swift Rank
Swift Rank is a trading name of Swift Rank Ltd, an incorporated company registered in England and Wales. We provide professional digital marketing, website optimisation, and organic search consultancy under statutory regulations in the United Kingdom.
- Registered office situated within England and Wales
- Operating in compliance with UK Companies House and HMRC standards
- Direct correspondence handled through [email protected]
4. Scope of Marketing Services
Our services encompass on-page search engine optimisation, technical schema markup, digital PR outreach, citation management, and conversion rate consultation. Any tasks falling outside the approved statement of work constitute additional billable works requiring prior written agreement.
- Detailed execution plans provided in initial onboarding schedules
- Monthly deliverables documented within shared client reporting portals
- Separate scoping required for bespoke core website rebuilds or hosting migrations
5. Client Onboarding and Authorisations
To enable timely performance, the client must grant Swift Rank necessary administrative permissions, API access keys, and technical integrations across nominated digital assets, content management systems, and advertising consoles.
- Google Search Console, Google Analytics, and Tag Manager delegated access
- WordPress, Shopify, or designated CMS administrator credentials
- Prompt validation of DNS records or security verification meta tags
6. Client Obligations and Materials
The client retains full responsibility for the factual accuracy, legal legality, and intellectual property ownership of all materials supplied to Swift Rank for publication, review, or campaign creation.
- Warranting that supplied copy and imagery do not infringe third-party rights
- Reviewing and signing off draft content within five business days of submission
- Ensuring internal technical teams implement recommended architectural changes
7. Fees, Invoicing, and Payment Terms
All service fees are expressed in Pounds Sterling (GBP) exclusive of Value Added Tax (VAT), which shall be added at the prevailing UK statutory rate. Monthly retainers are invoiced in advance of each service period.
- Payment due within 14 calendar days from date of electronic invoice
- Interest charged at 4% above Bank of England base rate on overdue sums
- Right to suspend live campaign execution upon 7 days of non-payment notice
8. Search Engine and Platform Policies
Swift Rank employs white-hat optimisation techniques adhering to Google Webmaster Guidelines and third-party advertising policies. The client acknowledges that external search engines remain autonomous third parties that frequently alter ranking algorithms.
- Client must not engage concurrent external link builders without our knowledge
- We disclaim liability for algorithmic updates or manual action penalties caused by legacy tactics
- Compliance guidelines from search engines apply to all live client properties
9. Performance and Rankings Disclaimer
While Swift Rank leverages data-led methodologies to enhance commercial traffic and domain visibility, organic search engine positioning cannot be unconditionally guaranteed or warranted due to search engine volatility and competitor actions.
- No representation made regarding specific numeric keyword positions
- Traffic estimates represent analytical forecasts rather than contractual outcomes
- Fees remain fully payable irrespective of indexation fluctuations
10. Intellectual Property Rights
Upon receipt of cleared payment in full for the corresponding billing phase, ownership of bespoke copyrightable copy and artwork produced specifically for the client transfers to the client, subject to our retained core tooling.
- Client receives exclusive licence to customised content upon full settlement
- Swift Rank retains ownership of proprietary audit frameworks, scripts, and software tools
- Right reserved to reference anonymised performance metrics in agency case studies
11. Confidentiality and Non-Disclosure
Both parties undertake to keep confidential all non-public commercial data, business strategies, credentials, customer databases, and technical architectures disclosed during the term of our business relationship.
- Confidentiality duties endure for three years following service termination
- Excludes information already in the public domain without breach of contract
- Disclosure permitted where strictly required by court order or regulatory authority
12. Data Protection and GDPR Compliance
Where Swift Rank processes personal data on your behalf, both parties will comply with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). The client remains the Data Controller.
- Data processed solely in accordance with documented client instructions
- Appropriate organisational and technical measures implemented to secure data
- Prompt notification in the event of an identified personal data breach
13. Term and Termination
Unless an alternative initial minimum commitment is stated in your statement of work, retainers run for continuous monthly cycles subject to 30 days prior written notice of cancellation by either party.
- Written notice must be submitted via email to your assigned account director
- Immediate termination permissible in the event of persistent material breach
- Insolvency or winding-up proceedings trigger automatic right of termination
14. Consequences of Termination
Upon conclusion of the notice period or effective termination date, all outstanding invoices become immediately payable. Swift Rank will revoke all delegated agency access keys and provide orderly handover records.
- Client retains all published work already settled through cleared funds
- Relinquishment of active agency seats across SEO monitoring platforms
- Transition consulting outside regular notice periods billed at standard day rates
15. Limitation of Liability
Nothing in these terms limits liability for death, personal injury caused by negligence, or fraudulent misrepresentation. Subject to this, our aggregate liability arising under or in connection with the contract is strictly capped.
- Total liability capped at total fees paid by client in preceding three months
- No liability for loss of anticipated profits, commercial goodwill, or indirect damages
- No responsibility for revenue loss attributable to third-party search engine downtime
16. Indemnification
The client agrees to defend, indemnify, and hold harmless Swift Rank and its directors, employees, and contractors against any losses, legal claims, liabilities, and expenses arising from client-supplied materials or unauthorised instructions.
- Covers claims alleging third-party copyright, trademark, or patent infringement
- Applies to regulatory investigations into misleading consumer claims on client sites
- Includes reasonable professional legal costs incurred in defending proceedings
17. Force Majeure
Neither party will be held in breach of these conditions or liable for delayed performance resulting from events beyond reasonable operational control, including natural disasters, acts of government, labour strikes, or international internet backbone blackouts.
- Affected party must furnish written notification within five business days
- Obligations suspended solely for the active duration of the force majeure event
- Right to terminate agreement if suspension exceeds 45 consecutive calendar days
18. Notices and Formal Communications
Formal notices under this contract must be delivered in writing, either by first-class recorded post to our registered business address or by direct electronic transmission to our designated corporate legal address.
- Postal notices deemed served two business days after registered dispatch
- Email notices deemed served on the day of transmission if sent before 17:00 London time
- Notices served outside normal business hours take effect on the following business day
19. Amendments and Updates
Swift Rank reserves the right to revise these terms from time to time to reflect operational modifications, software updates, or legislative changes in the UK regulatory environment.
- Material changes notified to active clients with at least 30 days advance notice
- Continued instruction or payment following updates represents full acceptance
- Archived historical revisions available upon formal request to our legal team
20. Governing Law and Jurisdiction
These terms and conditions, their subject matter, and any contractual or non-contractual disputes shall be governed by and construed in accordance with the laws of England and Wales.
- Exclusive jurisdiction conferred upon the courts of England and Wales
- Parties commit to initial good-faith executive mediation before court claims
- Severability applies: invalidity of any single clause will not impair remaining terms
